Case-Sprint

Storybook Design Sprint

Find the Right Story Faster

Overview

The exhausting search to find the right children’s book to read can make parents to need a nap! In order to resolve this; I teamed with the startup TinyTales to execute a design sprint. This modified GV sprint still took on many traditional principles; 5 days: map, sketch, decide, prototype and test. To gain better insight on both facilitator and participant roles, I completed it as a solo sprint.

Problem

It is time-consuming for parents to find the right story for their child that contains the desired balance of theme, time of day or reading level .

Solution

Deliver a high fidelity tablet prototype to test MVP of custom search-filter function.

Sprint Goal

Provide optimized search results generated by a series of personalized filters and preferences.

Role

• UX Designer

Duration

5 Days

Methods Used

  • Establish Goals
  • Affinity Maps
  • Lightning Rounds
  • Crazy 8s
  • Solution Sketch
  • Storyboard
  • Prototype
  • User Tests

Highlights

INSPIRATION

I focused on media companies and websites that displayed alot of content: WWE, TMZ, Barnes and Noble, Yahoo News. These products specialize in presenting a robust amount of content organized and consumable quickly. Users would find these patterns intuitive and familiar.

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Colorful for Kids

Parents expressed they like when their kids can also choose books to read. It is important to use a colorful color palette. I referenced several popular children's websites: Nickelodeon and Sesame Street

Maximizing Gallery View

Maximizing space is a priority. I took inspiration from Netflix and TMZ on how they displayed a lot of content from a wide range of topics.

Hi-FI PROTOTYPE

Quick Custom Search 
Inspired by  “survey-like” eCommerce patterns.

Customized Search Results
Organized by tabs and custom groups.

Takeaways

The problem heading into this design sprint was to provide parents with a simple, faster way to find books and stories for their children. I streamlined this by starting the app with a quick and simple “survey-like”

Looking to established products for inspiration enabled me to get a jump on solving some of those challenges. 

In the end I was able to deliver a quality prototype that can be a viable solution. The Users were able to navigate through and get results quickly.